The research identifies the increasing sophistication and promiscuity of the client base in the region, and how the key challenge for transaction bankers remains finding an effective linkage of the financial to the physical supply chain. Whilst there has been a flight to quality, strong competition and commoditised services within the region have also made it difficult for even Asia’s best banks to differentiate themselves in order to attract and retain corporate customers.
The findings shed light on the industry's plans to diversify its business, provide insight into what the future holds and raises further questions on the role of Asia in the global economy.
Pages: 18 (excluding cover/back pages)
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