Report Description
Once dominated by cash and traditional banking, the region is now at the forefront of payment innovation, driven by a fusion of technological advancements and a dramatic shift in consumer behavior. Traditional point-of-sale (POS) systems, the linchpin of retail transactions, are morphing into sophisticated ‘points-of-integration’ that offer much more than just payments. They have become vital to the consumer experience, providing insights through data analytics, embracing cloud computing for greater reach, and integrating with various innovative payment platforms.