From WeChat to Line, social media permeates nearly every Asian country. Although these platforms were historically somewhat separated from the banking industry, today, they are a critical part. From attracting new customers, to maintaining existing ones, banks have little choice but to embrace social media, even when it threatens their existing business like new social platform based banks in China.
The Social Media in Asian Banking report looks at the key intersections of social media and banking and then examines the implications for Asian banks both today, and in the future.
Social Media in Asian Banking Report Details:
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