Social Media and Banking in China

Understanding attitudes and perceptions towards social media and banking are a key prerequisite for organizations to better tailor their services and offerings to customers. While there have been studies looking at this in the US, few studies have looked at the attitudes in China, which is the focus of this report.
Social Media and Banking in China
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Description

Hundreds of millions of individuals in both China and the United States partake in social media activity each and every day. Most people have multiple accounts across a number of social media platforms including social networks, micromessaging platforms, instant messaging services, online bulletin/message boards, and anonymous virtual worlds.

Understanding attitudes and perceptions towards social media and banking are a key prerequisite for organizations to better tailor their services and offerings to customers. While there have been studies looking at this in the US, few studies have looked at the attitudes in China, which is the focus of this report.

REPORT DETAILS
Pages: 17 (excluding cover/back pages)

Charts and Diagrams: 4

Table of Contents:

  • Foreword
  • Methodology
  • Key Findings
  • General Attitudes to Social Media
  • Scenario #1: Fixing an account Problem
  • Scenario #2: Making a Transaction
  • Scenario #3: Finding New Information
  • Summary
  • Potential Opportunities
  • Appendix: Survey Questionnaire

Clients of Kapronasia's Asia Financial Advisory Service can download this report. For more information on this report or any other of our reports, please email us This email address is being protected from spambots. You need JavaScript enabled to view it..

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