Hundreds of millions of individuals in both China and the United States partake in social media activity each and every day. Most people have multiple accounts across a number of social media platforms including social networks, micromessaging platforms, instant messaging services, online bulletin/message boards, and anonymous virtual worlds.
Understanding attitudes and perceptions towards social media and banking are a key prerequisite for organizations to better tailor their services and offerings to customers. While there have been studies looking at this in the US, few studies have looked at the attitudes in China, which is the focus of this report.
Pages: 17 (excluding cover/back pages)
Charts and Diagrams: 4
Table of Contents: