Report Description

This hyper-personalized, on-demand, anytime, anywhere service is typically a challenge for traditional incumbents that now have to compete against digital banks and fintechs with digital-first technology infrastructure which enables these players to create extremely specific “micro journeys” to engage customers on a new level—something that traditional players struggle to match. Another challenge for incumbents is the cloud-native, digital-first players’ head start. If incumbents want to remain relevant, they will have to deliver the hyper-personalized experiences that their customers are increasingly demanding and expecting.

This paper was written on the basis of the Harnessing the power of ecosystems to create hyper-personalized customer experiences webinar from Kapronasia in collaboration with AWS and TCS, featuring Standard Chartered nexus.