Chinese users of financial services are highly innovative customers. Their actions and motivations are the forerunners of what is to come elsewhere in the world, simply because of the sheer speed of innovation. The millennials of China have driven the demand for new mobile banking systems, new socially integrated products, new price points, new services, and new wealth management solutions. Financial institutions need to understand the rapidly evolving motivations of younger customers in order to cater to their new needs.
China’s Millennials Report Details:
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