Big Data in China's Financial Industry

Big data has become big business in China's financial industry. Find out how the Baidu, Alibaba, Tencent and the banks themselves are leading the way in financial industry innovation.
China Big Data Report
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Description

Formalized big data has been around for more than a decade. Even so, actual use has struggled to match the hype. There have been cases of companies using it, such as when Target infamously identified that a family’s teenage daughter was pregnant, much to the surprise of her parents. And one of the biggest users of big data may come as no surprise: Google. With trillions of searches and a significant part of the internet mapped, Google (outside of the NSA) has one of the largest datasets in the world which it uses to push (mostly) relevant advertising to internet users.

Yet the financial industry has been slow to catch on. Banks have been around much longer than Google and have decades, if not centuries, of customer transactions on record. Still, they haven’t been able to leverage big data to its full extent. Until now.

China’s big technology companies have taken up the slack, are embracing big data and are beating banks at their own game.

To help clients and industry participants better understand what lies ahead for China, Kapronasia has published its first Big Data in China’s Financial Industry report. Over the course of this report, we will provide insight into some of the key trends and issues that are defining the future of China’s financial industry.

China Big Data Report Details:

  • Pages: 17 (excluding cover/back pages)
  • Tables and Charts: 3

Table of Contents:

  • Introduction
  • Primer on Big Data
  • Big Data in the Financial Industry
  • Baidu: Leveraging Search Data
  • Alibaba: Reshaping Finance
  • Tencent: Leveraging Chat
  • Traditional Players Using Big Data
  • Challenges
  • Conclusions / Recommendations

Clients of Kapronasia's Asia Financial Advisory Service can download this report. For more information on this report or any other of our reports, please email us This email address is being protected from spambots. You need JavaScript enabled to view it..

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