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2017 Mobile Payments Survey - Chinese Consumers Abroad

Chinese tourists are an increasingly important force in many international retail markets. The habits and preferences of Chinese tourists are in rapid transition, and the success and failure of countless international retailers depends on their ability to react and adapt to this market segment. For Chinese consumers, mobile payments are becoming more and more important domestically, and they are increasingly using mobile payments while traveling abroad. This report delves into the habits of Chinese consumers and international merchants, giving valuable insight into a crucial demographic.
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Description

China is in a period of dramatic change as technology re-defines how millions of Chinese conduct their financial lives. From payments to wealth management, to insurance, finance has increasingly gone digital.

Nowhere is this more evident than in the retail market. Since the launch of QR code based mobile payments in China in 2012, it is rare to find a shop in a tier one or two city that does not accept mobile payments. Alipay and WeChat Pay have become the platforms of choice for millions of Chinese as they pay for meals, clothing, and more through their phones.

The fact that Chinese are spending significant amounts of money abroad is not new, but how they are spending it is. Increasingly, these Chinese citizens are using their mobile phones to pay for everything from a Longchamp bag on the Champs-Elysées in Paris to a slice of pizza in New York City. What started as a Chinese phenomenon has now gone global. Alipay alone is accepted at 80,000 merchants globally in 70 countries and WeChat at over 300,000

Based on a survey of over 1,000 Chinese consumers and over 60 global merchants, this report is the first report to look at the future of Chinese overseas mobile payment usage. Throughout the report, we examine the key trends and insights to better understand the Chinese overseas digital consumer including their habits and outlook as well as provide specific recommendations for global merchants to better address the needs of these consumers.

This report should deliver incredible insight to anyone whose business deals with overseas Chinese tourists.

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2017 Mobile Payment Survey - Chinese Consumers Abroad Report Details:

  • Pages: 25 (excluding cover/back pages)
  • Tables and charts: 26

Table of Contents:

  • Introduction
  • Historical Context
  • Understanding Chinese Consumers Travelling Abroad
  • Mobile Payment Usage Overseas
  • Reasons for Using and Accepting Mobile Payments
  • Product Selection
  • Challenges for Mobile Payments
  • Conclusion
  • Index to Charts

Graphs and Charts:

  • China Retail Consumption by payment type
  • Merchants: Asian consumers using mobile payment methods domestically and abroad
  • Consumers: Overseas travel
  • Consumers: Overseas spend
  • Merchants: Country contribution to revenue
  • Consumers: When to use mobile payments
  • Consumers: Primary method of payment when traveling overseas
  • Consumers: Overseas payment choices
  • Consumers: Domestic and international spend using WeChat and Alipay combines
  • Merchants: Mobile payments as a percentage of sales
  • Merchants: Type of mobile payments accepted
  • Domestic China mobile payment market share
  • Merchants: Desired payment types to accept
  • Consumers: Reasons to use mobile payments for overseas shopping
  • Merchants: Top reasons for accepting mobile payments
  • Merchants: Average transaction processing time at the point of sale
  • Merchants: Desire to shorten average transaction processing time at the point of sale
  • Merchants: Incorporating mobile payments into promotions
  • Consumers: Overseas mobile payment spend by product category
  • Consumers: Use of card over mobile payment
  • Consumers: Reasons for not using mobile payments overseas
  • Consumers: Factors affecting whether to use mobile payments
  • Merchants: Main reasons for not accepting mobile payments
  • Merchants: Business currently accepting mobile payments
  • Merchants: Mobile payments as a competitive advantage
  • Historical Context
  • Understanding Chinese Consumers Travelling Abroad
  • Mobile Payment Usage Overseas
  • Reasons for Using and Accepting Mobile Payments
  • Product Selection
  • Challenges for Mobile Payments
  • Conclusion
  • Index to Charts

Clients of Kapronasia's Asia Financial Advisory Service can download this report. For more information on this report or any other of our reports, please email us This email address is being protected from spambots. You need JavaScript enabled to view it..

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