Recently, Alipay, China’s largest third-party payment company, released its sound wave payment mobile product, which is the first time that “sound payments” have been commercialized in China. Customers can now pay for goods from the vending machines deployed by Alipay in Beijing’s subway through the sound wave payment.
Last month, China Mobile, the biggest mobile network operator (MNO) in China, and China UnionPay (CUP) unveiled their latest mobile payment product – “Mobile Wallet”- at MWC 2013 (Mobile Word Congress, the world’s premier mobile industry event).
In a recent article, the Wall Street Journal wrote about how although mobile payments are slow to take off in China, telephone or 'fixed-line' payments are actually doing quite well and actually hugely dwarfs mobile payments. When you consider the history of the 5 major banks and their alignment with particular sectors, it's no surprise that the Agricultural Bank of China would be leveraging this kind of business model, but what is interesting is the way that the model completely avoids mobile payments. It's almost as if the bank (industry?) in China is saying 'ok, so no standards on mobile, we'll innovate with what we have.' Which is actually not tremendously different that what we're seeing in other markets where the adoption of a consistent mobile payments standard seems inconsistent at best...
The 2nd Annual eTail Conference was held from 27th to 28th November, 2012 in Shanghai. Kapronasia was invited to attend the event to speak on a few payment related topics along with other industry experts. The conference's topics included e-commerce trends and strategies, cross border shopping challenges, and IT implementation on e-payment.
China Mobile, the biggest mobile network operator in China, continues to grow its mobile payment business which was first launched in 2010. At the end of September 2012, China Mobile had 60 million registered mobile payment users with a total transaction value of reached 25 billion RMB, 2.5 times as much as in 2011.
In 2012, other key players in China’s mobile payment market also expanded their business. At the end of October 2012, the number of China Telecom’s mobile payment users exceeded 8 million; China UnionPay also announced that so far it has 4 million mobile payment users, compared with 2 million in 2011. The data from Alipay (China’s biggest third-party payment company) showed that as of the end of May 2012, Alipay had 10 million users conducting payment through their mobile phone and the number was increasing by about 90,000 every day.
We expect that China’s mobile payment business will grow faster in the future, with the number of mobile users surging to 400 million in 2015.
Kapronasia is pleased to announce the next webinar in our ongoing series covering China's Financial Services Industry. The November 21st webinar will be looking at the current status and future development of China's Credit Card industry. More information on the webinar and information on how to register can be found here.
The webinar is free and open to all.
Kapronasia's latest report looking at the state of China's 3rd Party Online Payments Industry is now available on Kapronasia.com under the research report section.
If you are a subscriber to Kapronasia's Banking Advisory Service, the report can be downloaded after you have logged into your account. If you are not a subscriber, but are interested in purchasing the report, please contact This email address is being protected from spambots. You need JavaScript enabled to view it.. The recording of the 3rd Party Online Payment webinar is also available in the webinar section of the website.
Kapronasia's latest report looking at the state of China's Prepaid Card Industry is now available on Kapronasia.com under the research report section.
If you are a subscriber to Kapronasia's Banking Advisory Service, the report can be downloaded after you have logged into your account. If you are not a subscriber, but are interested in purchasing the report, please contact This email address is being protected from spambots. You need JavaScript enabled to view it.. The recording of the Prepaid Card webinar is also available in the webinar section.
Kapronasia's 3rd Party Online Payment Industry webinar recording is now available in the webinar section of kapronasia.com. Thank you to everyone who attended. We hope you found it useful.
Please keep an eye out for Kapronasia's Q3 and Q4 webinars.
Kapronasia will be hosting a webinar on August 8th, 2012 looking at China's Online Payments market.
For more information on the webinar, please see the webinar description here or to register directly, go here.
The webinar is complimentary and will be looking at aspects of Kapronasia's soon to be released Online Payments Market in China report.
A recording of Kapronasia's Prepaid Cards in China webinar is now available for viewing on Kapronasia.com. To access the recording, click on the webinar link at the top of the website.
Recently, a WTO dispute panel, in response to the recent US complaint, said China is breaking the WTO rules by maintaining CUP as a monopoly supplier for the clearing of certain types of RMB-denominated payment card transactions. The specific areas where the panel determined that China had discriminated against foreign bank card suppliers are that 1) China requires all payment cards issued in China to work with the CUP network and to carry its logo, and 2) China forces all payment terminals to accept CUP network.
Trend 1: Fourth Round of Payment Licenses
If you remember from our previous commentaries, in 2011, the People’s Bank of China (PBOC) mandated that any company providing payment products or services be licensed in order to operate. This brought a much needed dose of regulation to what was previously quite an unregulated industry. Since then, 4 rounds of payment licenses have been approved, the last being on June 28th, when another 95 payment companies qualified to provide payment products and services in China.
According to public information on the official website of Jumio, this fast-growing payment and online ID verification company based in California will be announcing additional deals with customers in Asia later this year. This is a signal for the firm’s ambition and interest in entering the Asian online payment markets, among which China is of significant importance.
According to PBOC (the People’s Bank of China), driven by the proliferation of online banking in China, in 2011 the total online payment transaction value reached 700 trillion RMB, with a 33% growth rate.
On June 16th, 2012, China Telecom, one of three mobile network operations in China, announced that its total mobile payment transaction value in 2012 researched 17 billion RMB, already exceeding the total amount of last year.
According to China’s Credit Card Report of 2011, the total number of credit card reached 290 million and the total value of consumption by credit card was 4.1 trillion RMB in 2011, accounting for 22.6% of China’s total retail sales of consumer goods. In recent years, credit card consumption has experienced rapid growth benefiting increased consumer consumption as well as improvements in convenience and security.
Proportion of online retail sales as percentage of total retail sales in China continues to increase
According to the National Bureau of Statistics, China’s total retail sales of consumer goods reached 18 trillion RMB and the number of online Shopping users reached 194 million. At the same time, in 2011, China’s Online Shopping Market reached 773.6 billion RMB, with a year-on-year growth of 55.3%. The transaction value of China’s Online Shopping Market contributed 4.3% to the total retail sales of consumer goods, continuing to grow in importance to the overall retail sales market.
According to the latest China’s Payment Report from People’s Bank of China, up to 2012 Q1, the total number of bank card in circulation grew 5.2% quarterly to 3.1 billion, reaching about 2 bank cards per person. Among them, the total number of credit cards reached 290 million, an increase of 1.8% from end of 2011Q4.
According to Eguan, a China-based consulting company, the total transaction value of China’s 3rd Party Online Payment market reached 758.3 billion RMB in the first quarter of 2012.
The quarterly growth rate declined because of seasonal factors and the influence of the holiday - especially because online shopping and air travel which accounts for the largest part of the total online payment market; both declined rapidly in the first quarter.
The Chinese mobile payment market is virtually doubling in size every year and is expected to be worth more than US$80 billion with 441 million active users by 2015, according to the latest report from Kapronasia. China has already overtaken the US as the largest smartphone market in the world; the number of mobile payment users will dwarf other markets worldwide.
On March 28, 2012, Trunkbow, a provider of Mobile Payment services in China, announced that it has teamed up with CUP (China Union Pay, the only bankcard switch in China) for the development and deployment of a mobile online-to-offline payment system which will be launch in Q2 2012.
According to a study released by research firm Analysys International, in Q4 2011 online payments in China reached USD 117.3 billion, up by 30.9 percent from Q3 2011. The growth was largely down to an increasing demand for online shopping, travel booking and gaming. Alipay, an affiliate of Alibaba Group, took 46 percent of the total online payments, while internet company Tencent took about 25%. Government support for new market participants also helped growth as the People's Bank of China (PBOC) granted over 70 new licenses to non-financial organizations engaged in payment and settlement businesses in 2011 bringing the total to more than 100 licensees.
On December 31st, New Year’s eve, the PBOC finally issued another 61 third-party payment licenses which probably were the best holiday gifts for the third-party payment companies who had been waiting for the new licenses.
According to PBOC, in 2011 Q3, China’s payment system processed 3.9 billion transaction volumes amounting to 510 trillion RMB. HVPS volume keeps a rapid 35% growth rate year on year; BEPS volume especially online inter-bank clearing, has increased at phenomenal rate, mainly driven by faster growth in the area of online petty expense payments.
|
Payment System Transaction Volume Contribution %, 2011 Q3 |
Payment System Transaction Value Contribution %, 2011 Q3 |
|
|
High-Value Payment System |
2.48% |
68.14% |
|
Bulk Electronic Payments System |
3.65% |
0.89% |
|
Intra-city Bill Clearing System |
2.65% |
3.40% |
|
China Foreign Exchange Payment System |
0.00% |
0.09% |
|
Intra-bank Transaction Settlement System |
46.51% |
26.70% |
|
CUP Inter-bank Clearing System |
44.71% |
0.78% |
According to EnfoDesk Research, China’s third-party online payment total transaction value reached 88.9 million dollar in 2011 Q3, with 22.4% growth rate quarter on quarter, keeping a high-speed increase. After PBOC officially released third-party payment licenses in September, main players accelerate the speed of their market expansion and make the market more competitive.
On June 8th, China Union Pay (CUP), China’s bankcard association, released two non-card payment products – Union Pay Online Payment and Mobile Payment thus completing the setup of the company’s non-card online payment platform, built on Union Pay’s bankcard transaction settlement system and characterized by its open type, advanced technology, high efficiency and security.
As commonly seen as the nearest equivalent to Paypal in the Chinese market, Alipay, a Chinese online payment processor affiliated with the Alibaba Group, has enjoyed enormous popularity amongst Chinese netizens since its launch in 2004. As of December 2009, Alipay was said to possess over 250 million registered users and to oversee 5 million transactions worth ￥1.2 billion on a daily basis.
Without too much fanfare, Nokia and China Unionpay recently launched a near field communication (NFC) contactless payments trial in Shanghai allowing users to download a loyalty application over the air to their phones. It’s actually the 2nd trial of NFC in China. The first project was a ticketing and e-cash application loaded onto 100 phones in the coastal city of Xiamen which was also backed by Nokia.