Juspay, a payments technology company headquartered in Bangalore, has recently expanded its operations to Brazil, marking a significant milestone for both the company and the rapidly evolving Brazilian payments ecosystem. This move is poised to reshape how merchants in Brazil leverage Pix, the country’s instant payment system, by introducing advanced payment solutions and expertise honed in India’s highly successful UPI (Unified Payments Interface) environment.

Pix has quickly become the dominant payment method in Brazil, expected to capture a 44% market share by the end of 2025. Its appeal lies in instant, 24/7 transfers, low costs, and broad accessibility, particularly for Brazil’s large unbanked population. However, as Pix adoption grows, merchants face new challenges: optimizing approval rates, reducing operational costs, and delivering frictionless customer experiences in an increasingly competitive digital marketplace.

Juspay’s entry into Brazil brings a suite of advanced payment technologies tailored to these needs. The company's 1-Click Pix solution enables businesses to integrate biometric authentication, facilitating one-touch payments directly within their apps. This approach eliminates the need for QR codes or redirects, thereby reducing cart abandonment rates and improving conversion rates. Additionally, Juspay's Pix Automático and Proximity Payments solutions support automatic payment scheduling and authorization, catering to recurring billing models and enhancing cash flow management for merchants. Juspay also offers a white-label, real-time payment gateway and orchestration platform (Hyperswitch), enabling merchants to customize and optimize their payment stack.

Juspay’s expansion is more than just a business move; it signals a maturation of Brazil’s digital payments ecosystem. By setting up a local office, Juspay is investing in local talent and infrastructure, strengthening its global network of over 1,200 payment experts. This creates opportunities for knowledge transfer, innovation, and collaboration with Brazilian banks, fintechs, and merchants.

Moreover, Juspay’s presence supports the Central Bank of Brazil’s vision for Open Finance, enabling deeper integrations and new financial products that can drive financial inclusion and economic growth. As Brazil continues to lead Latin America’s digital payments revolution, Juspay’s expertise will help ensure that merchants of all sizes can participate and thrive in this new landscape.

Juspay’s decision to set up an office in Brazil is a strategic and timely response to the country’s surging demand for advanced payment solutions. By leveraging its proven track record in India and adapting its technology to the unique needs of Brazilian merchants, Juspay is set to play a pivotal role in the next phase of Pix’s evolution. The result will be more seamless, secure, and innovative payment experiences for merchants and consumers alike, accelerating Brazil’s journey toward a fully digital and inclusive economy.