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Insight - Kapronasia

Indonesia will probably be the first country in Southeast Asia where the reality of digital banking lives up to the hype. The vast archipelago nation has everything online banks need to thrive: a huge market, amenable regulators, sufficient connectivity and eager deep-pocketed investors. Even the complex geography of the country, which is made up of 17,508 islands (6000 of which are inhabited), favors branchless banking.

For an aspiring super app, PayPal’s performance over the past six months has been underwhelming. There is nothing “super” about its 59% decline in its share price to about US$110.50 during that period, nor the revelation that it had removed 4.5 million fraudulent user accounts. Though they were just a fraction of the company’s 425 million overall accounts, they represented a significant potential fraud risk.

Thailand is late to Asia’s digital banking party, which formally began back in 2019 when Hong Kong and Singapore approved them – though South Korea had digital banks as early as 2017. Since Asia’s two main financial centers embraced digital banks, Taiwan, the Philippines, Indonesia and Malaysia have followed suit. Until now, middle-income and well-banked (85% of the population has a bank account) Thailand has been a hold-out. A recent announcement by the kingdom’s central bank suggests a change of direction.

Next to Indonesia, the Philippines is perhaps the most exciting emerging market for fintech investment in Southeast Asia right now. Like Indonesia, the Philippines is an island archipelago nation with a large unbanked population – 47% of the adult population – and geography that makes physical bank branches impractical in many cases. The Covid-19 pandemic has meanwhile accelerated digitization of financial services in the Philippines, a trend that looks to be irreversible. All these factors have converged to facilitate rising investment in the country’s fintech sector, with several key big-ticket deals already closed just a month into 2022.

Kakao seems to have a case of the super-app blues, notably in its two fintech units. Shares of Kakao Bank and Kakao Pay have fallen 39% and 32% since their respective August and November debuts. Between December and late January, the Kakao group lost roughly US$25 billion in market value. 

Taiwan’s first two digital banks launched last year, Rakuten Bank in January and Line Bank in April. A third digital lender, Chunghwa Telecom-backed Next Bank, should have launched much earlier but has been hamstrung by repeated regulatory travails. It will go live in in the first quarter of 2022 at the earliest.

As one of the largest Asian economies to greenlight digital banks, Indonesia is attracting a lot of interest from investors. Digital lenders in Indonesia are not competing for mostly secondary accounts as they are in markets like Hong Kong and Singapore. Instead, they are trying to get in on the ground floor. About 66% of Indonesia’s 275 million people are unbanked.

The Covid-19 pandemic has aggravated the threat digital financial crime poses to Singapore. Since the pandemic began, the city-state has experienced a surge in online loan, e-commerce and phishing scams. Since 2016, scammers have made off with S$965 million, according to a recent investigation by The Straits Times. A record high of S$268.4 billion was taken in 2020 as the pandemic forced most banking and other transactions online. The threat did not recede in 2021 as seen with the OCBC phishing incident.

Across Asia, new ground is being covered daily in product personalization by fintech disruptors. Superapps like China's Alipay and India's Paytm are delivering hyper-personalised offerings that can specifically target their customers’ ever-changing needs. Digital finance players are using data to meet unique customer challenges and create seamless, omnichannel experiences, taking a lesson from E-commerce platforms that have introduced live streaming of unique products and continued to put a heavy emphasis on personal discovery and curation. However you look at it, consumer data is on a new playing field.

Earlier this week the People’s Bank of China e-CNY digital wallet showed up on Android and Apple App stores in China in what appears to be the government’s next push to get people to use the somewhat underused digital currency. Previously, the PBOC's e-CNY digital wallet app was only available as a ‘side-loaded’ app meaning that it had to be loaded manually by the user rather than installed through one of the official stores. This is a relatively trivial task on an Android phone where you just click on a .APK file, but somewhat more difficult in the Apple ecosystem.

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