2020 Top Ten Asia Fintech Trends #8: Competition intensifies in India's digital payments market

Written by || February 12 2020

India was one of the world's hottest fintech markets in 2019 with related venture-capital investment in the first half of the year reaching $286 million. Investors are especially keen on the payments segment, which an Assocham-PWC India study predicts will more than double to $135.2 billion in 2023 from $64.8 billion in 2019. 

Cash still accounts for 95% of India's transactions. To accelerate the adoption of digital payments, in July the Indian government waived associated merchant fees. Per the government's decision, Indian retailers with annual payments volume of at least Rs 50 crore ($7.3 million) a year no longer must pay banks a 2% fee on electronic payments.

Google Pay is among the most widely used payments apps in India. In the year to September 2019, Google Pay processed US$110 billion in transactions via UPI, the government's real-time payments network that allows users to make mobile payments directly between bank accounts. UPI accounts for more than half of all of India's digital transactions, according to Razorpay.

Indian fintech unicorn Paytm, valued at US$16 billion, is the largest local payments firm. The company has long maintained it is a leader among Indian digital wallets. However, that is not the case in UPI transactions. In that area, Paytm has just a 6% market share, compared to Walmart-backed PhonePe's 25 and Google Pay's 61%.

A focus on quick, subsidy-driven growth has taken a toll on Paytm. In the fiscal year ending March 2019, One97 Communications, Paytm's parent company, recorded US$549 million in losses, compared to US$206 million a year earlier. Revenue growth was insufficient to offset those losses. 

Meanwhile, the wildcard that failed to materialize in India's digital payments market last year was WhatsApp Pay, its launch delayed as the company worked to meet local data storage requirements. The subcontinent is WhatsApp's largest market, with 400 million users. With that enormous user base to tap, WhatsApp Pay will shake up the Indian digital payments market.