India’s buy now, pay later (BNPL) sector is red hot and expected to grow exponentially over the next few years. India is certainly not the first country to experience a BNPL surge and it is tempting to say that we have seen this movie before, and that tough regulation is on the way that will curb BNPL’s growth as in Australia and the UK. But that may not be the case in India given the subcontinent’s low level of credit card penetration and the ability for BNPL to play a genuine financial inclusion role in the economy.
United Payments Interface (UPI), the National Payments Corporation of India’s (NPCI) flagship payments platform, had another stellar month in July. According to NPCI data, UPI processed a record 3.24 billion transactions in July, up 15.7% from June, while in terms of value the payments platform processed transactions worth Rs 6.06 trillion, up 10.76% from a month earlier.
India’s remittances market was supposed to contract 9% in 2020 per a World Bank forecast. It was a reasonable prediction given the turmoil wrought by the coronavirus pandemic on public health and the global economy. Yet the market was much more resilient than expected. Data from the World Bank show that remittances to India fell just 0.2% in 2020 to US$83 billion.
The United Payments Interface (UPI) has become a kingmaker in India fintech. The real-time payment system owned by the National Payments Corporation of India (NPCI) has grown exponentially since its inception in 2016, with varying estimates of its overall share of India’s payments market. PwC reckons that UPI could reach a 59% share of Indian digital payments by 2024-25, while Indian tech media site Inc42 says that UPI already has a 73% share of the market, up from just 9% in 2018.
If there is one thing Revolut excels at, it is growth. It would be hard to find another neobank with as many accounts in as many different markets. All that growth is expensive, as seen in the £107 million Revolut lost in FY 2019, which it attributed to a hiring spree. Whether the UK’s most valuable fintech startup is any closer to profitability is an open question. What we do know is that it is eyeing expansion across Asia in 2021-22, with India the first stop.
Amazon may be the world's biggest e-commerce firm and a major player in India's online shopping market, but that has not translated into digital payments dominance in the subcontinent. In fact, Amazon's share of the Indian payments market is paltry compared to Google Pay, Walmart backed-Phone Pe and Alibaba-backed Paytm. But with India's payments market expected to grow more than 300% to Rs 7,092 lakh crore by 2025, Amazon sees plenty of room to boost its market share and eventually expand into more lucrative fintech segments.
Paytm is India's most valuable tech startup and largest fintech. The company says it processed 1.2 billion transactions in January, more than its rivals Google and PhonePe that are dominant on the UPI platform. It claims to serve more than 17 million merchants. Yet Paytm is still losing money after more than a decade, burning cash faster than it can earn revenue. That must change soon if the SoftBank-backed firm expects a successful IPO in 2022.
Buy now, pay later (BNPL) is taking the payments world by storm, from the advanced economies to emerging markets. There seems to be a universal appeal for consumers - whether they are accustomed to using credit cards or not - to interest-free installment payments. That holds particularly true during the pandemic, when lenders control credit tightly. In India, some of the largest BNPL players include the unicorn Pine Labs, Vivifi (which operates Flexpay), Simpl and ZestMoney. All of these firms saw growth in their BNPL products in 2020.
WhatsApp Pay just launched in India for 20 million users. That is big news, given the long and drawn-out waiting period. Indian regulators, however, made a more consequential decision than giving WhatsApp Pay a belated green light, which is overshadowing the app's rollout. The National Payments Corporation of India will restrict the market share of third-party payment applications by capping at 30% the total transaction volume any single digital wallet can process on the preeminent Unified Payments Interface (UPI) platform.
The Facebook-Jio deal appeared to pave the way for the long-awaited launch of WhatsApp Pay in India. Thanks to its US$5.7 billion investment in Reliance's Jio Platforms, Facebook finally had a heavyweight local partner in the subcontinent. Political pressure is mounting on New Delhi to prevent foreign tech giants from dominating the digital economy. The Facebook-Jio deal directly addresses those concerns. Yet, more than four months after India's Competition Commission approved the deal, WhatsApp Pay remains in beta launch.
The fintech narrative has adapted swiftly to the worst public health crisis in a century. Digital banking is now depicted as an epochal shift, driven by drastic pandemic-induced changes in human behavior. In many cases, this is an exaggeration. But some fintech startups, like the newly minted Indian unicorn Razorpay, have turned this crisis into a genuine opportunity. The Bengaluru-based firm raised $100 million in a series D financing round that closed in October, co-led by Singapore’s sovereign wealth fund GIC and Sequoia India, and is now valued at roughly US$1 billion.
Amazon wants to make fintech a key part of its burgeoning digital services ecosystem in India, which is expected to become one of the e-commerce giant's largest markets over the next few years. With 100 million users in India, Amazon already sells lots of goods online to Indians, including content streaming services. A digital banking ecosystem could help it sell more, including more memberships in its Prime loyalty program and of course, various financial services themselves.
In the foreseeable future, India's payments market has nowhere to go but up, analysts say. In a new report, RedSeer Consultancy estimates that India's unique mobile payment users will grow fivefold to 800 million in 2025 from the current 160 million, while transaction volume will grow to Rs 7,092 lakh crore from 2,162 lakh crore. Rising mobile internet connectivity, increased availability of mobile point-of-sale devices and the advent of real-time payments are key drivers of the shift to digital payments in India.