Revolut redoubles its efforts in India

Written by Kapronasia || September 18 2024

Revolut has long had its eye on the India market, where it has sought to carve out a niche in payments before moving into trading, investment and credit. More than three years into the foray, Revolut does not have a lot to show for it, though in April, the Reserve Bank of India (RBI) granted the UK fintech in-principle authorization to issue pre-paid instruments (PPI), including prepaid cards and wallets. We understand it took so long in part because of data localization requirements.

Revolut committed to invest US$45 million in India back in 2021, and we will be interested to see how far that goes. With Google Pay and Walmart-backed PhonePe dominant in domestic payments, we are not sure how regulators will perceive a foreign fintech with ambitious plans for the cross-border market.

The company previously talked up its expansion to India in 2021, but then nothing came of it until the recent approval to issue PPIs. We suspect the UK fintech giant got bogged down in the subcontinent’s complex regulatory environment. Revolut does not have a lot of experience in emerging markets, and is used to operating in markets like the UK, continental Europe, Australia, New Zealand and Singapore.

However, it seems Revolut is gaining confidence about its prospects in India. On Sept. 16, The Financial Times reported that the UK fintech unicorn is preparing to launch in the subcontinent next year. Revolut has reportedly testing products in-house among its more than 4,000 local staff and is on course to launch its app, domestic and multi-currency cards in India in 2025. “We’re actually very, very close, we’re literally down to single-digit bugs right now in the system,” Paroma Chatterjee, chief executive of Revolut India, told the Financial Times. “India is being treated as a critical expansion market.”

Revolut plans to submit an audit report to the RBI next month, with the intention of  with the aim of getting full authorization after the tentative approval. Thereafter, in the India market Revolut will be “ blindly scale focused — we’re very profitability focused,” Chatterjee said.