According to a study released by research firm Analysys International, in Q4 2011 online payments in China reached USD 117.3 billion, up by 30.9 percent from Q3 2011. The growth was largely down to an increasing demand for online shopping, travel booking and gaming. Alipay, an affiliate of Alibaba Group, took 46 percent of the total online payments, while internet company Tencent took about 25%. Government support for new market participants also helped growth as the People's Bank of China (PBOC) granted over 70 new licenses to non-financial organizations engaged in payment and settlement businesses in 2011 bringing the total to more than 100 licensees.