Across Asia, new ground is being covered daily in product personalization by fintech disruptors. Superapps like China's Alipay and India's Paytm are delivering hyper-personalised offerings that can specifically target their customers’ ever-changing needs. Digital finance players are using data to meet unique customer challenges and create seamless, omnichannel experiences, taking a lesson from E-commerce platforms that have introduced live streaming of unique products and continued to put a heavy emphasis on personal discovery and curation. However you look at it, consumer data is on a new playing field.

Earlier this week the People’s Bank of China e-CNY digital wallet showed up on Android and Apple App stores in China in what appears to be the government’s next push to get people to use the somewhat underused digital currency. Previously, the PBOC's e-CNY digital wallet app was only available as a ‘side-loaded’ app meaning that it had to be loaded manually by the user rather than installed through one of the official stores. This is a relatively trivial task on an Android phone where you just click on a .APK file, but somewhat more difficult in the Apple ecosystem.

Regulatory uncertainty and travel restrictions are forcing many of Hong Kong’s blockchain and crypto companies to shift their operations to more hospitable jurisdictions including finance-focused island-states Singapore, Gibraltar and Cyprus and technologically empowered innovation hubs including Israel, San Francisco and London. Crypto.com, the world’s third-largest spot exchange by 24-hour trading volume, shifted its headquarters last year from Hong Kong to Singapore.

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Popular social media and entertainment platforms have reset customer expectations. Customers see what is possible on Netflix, Amazon, and other tech platforms and want the same kind of service from their financial institution.

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