China Payments Research

According to iResearch, the total transaction value of China’s 3rd party online payment in 2013 Q, for the first time, declined slightly from last quarter’s 1,065 billion to 1,018 billion, -4.4% quarter-on-quarter. After the staggering growth over the last ten years, China’s 3rd party online payment market has entered a more mature stage of development. This dip largely resulted from the increasing commoditized and homogenous products and services – 3rd party players need more innovative products to improve their services and boost their revenue in the future.

Alipay is still the biggest 3rd party player, accounting for 48% market share, followed by China UnionPay with 20% market share.

China Online Payment Transactions by Value 

Recently, China UnionPay (CUP) and Xinhua News Agency jointly released the Xinhua • CUP Bankcard Consumer Confidence Index (BCCI) for March 2013. It shows that the BCCI is currently at 87.20, growing by 1% month-to-month and 0.43% year-on-year. Generally, the more consumption expenditure on non-necessities, the better macroeconomic situation and personal income reflected, and the more optimism consumers hold towards the future economic situation and personal income.

Based on the transaction information of bankcard consumption by urban residents, this BCCI reflects the confidence level of the consumers towards macro-economy by analyzing the changes to the structure of the bankcard consumption expenditure (mainly the change in the proportion of non-necessities to total consumption amount). Chinese government’s further push on domestic consumption will continue to drive the steady growth of BCCI.

 

 

 

According to Beijing’s government, the total transaction value of e-commerce in Beijing, one of biggest cities in China, grew by 45% to 550 billion RMB in 2012. Beijing’s e-commerce market is characterized by its high transaction volume, which has prompted half of China's top 10 e-commerce companies set up headquarters in Beijing in often in one of the two national e-commerce industry zones which attract a great number of small and medium e-commerce firms. Beijing’s government expects that its e-commerce transaction value will grow at 22% CAGR and hit 1 trillion RMB in 2015, which will account for 60% of Beijing’s GDP. 

 

Recently, Alipay, China’s largest third-party payment company, released its sound wave payment mobile product, which is the first time that “sound payments” have been commercialized in China. Customers can now pay for goods from the vending machines deployed by Alipay in Beijing’s subway through the sound wave payment.

Last month, China Mobile, the biggest mobile network operator (MNO) in China, and China UnionPay (CUP) unveiled their latest mobile payment product – “Mobile Wallet”- at MWC 2013 (Mobile Word Congress, the world’s premier mobile industry event).

In a recent article, the Wall Street Journal wrote about how although mobile payments are slow to take off in China, telephone or 'fixed-line' payments are actually doing quite well and actually hugely dwarfs mobile payments. When you consider the history of the 5 major banks and their alignment with particular sectors, it's no surprise that the Agricultural Bank of China would be leveraging this kind of business model, but what is interesting is the way that the model completely avoids mobile payments. It's almost as if the bank (industry?) in China is saying 'ok, so no standards on mobile, we'll innovate with what we have.' Which is actually not tremendously different that what we're seeing in other markets where the adoption of a consistent mobile payments standard seems inconsistent at best...

The 2nd Annual eTail Conference was held from 27th to 28th November, 2012 in Shanghai. Kapronasia was invited to attend the event to speak on a few payment related topics along with other industry experts. The conference's topics included e-commerce trends and strategies, cross border shopping challenges, and IT implementation on e-payment.

China Mobile, the biggest mobile network operator in China, continues to grow its mobile payment business which was first launched in 2010. At the end of September 2012, China Mobile had 60 million registered mobile payment users with a total transaction value of reached 25 billion RMB, 2.5 times as much as in 2011.

In 2012, other key players in China’s mobile payment market also expanded their business. At the end of October 2012, the number of China Telecom’s mobile payment users exceeded 8 million; China UnionPay also announced that so far it has 4 million mobile payment users, compared with 2 million in 2011. The data from Alipay (China’s biggest third-party payment company) showed that as of the end of May 2012, Alipay had 10 million users conducting payment through their mobile phone and the number was increasing by about 90,000 every day.

We expect that China’s mobile payment business will grow faster in the future, with the number of mobile users surging to 400 million in 2015.

Kapronasia is pleased to announce the next webinar in our ongoing series covering China's Financial Services Industry. The November 21st webinar will be looking at the current status and future development of China's Credit Card industry. More information on the webinar and information on how to register can be found here.

The webinar is free and open to all.

Kapronasia's 3rd Party Online Payment Industry webinar recording is now available in the webinar section of kapronasia.com. Thank you to everyone who attended. We hope you found it useful.

Please keep an eye out for Kapronasia's Q3 and Q4 webinars. 

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