The decline is firstly likely due to decreasing returns in Yuebao itself which was about 4% over the past 7 days as compared to 7% a year ago. Secondly, the recently returned growth in the Shanghai A-share market has also attracted investors. The Shanghai Composite Index has maintained 15.10% growth in 2014Q3, while Shenzhen Component Index has jumped 10.07%, which is pretty much the most upside that those markets have seen in the past 5 years. Finally, competition has increased in terms of new products. Zhaocaibao, a financial products platform under Ant Financial, Jack Ma’s financial holding company has rolled out several new products this year and attracted new funds.
