Asia Payments Research

For an aspiring super app, PayPal’s performance over the past six months has been underwhelming. There is nothing “super” about its 59% decline in its share price to about US$110.50 during that period, nor the revelation that it had removed 4.5 million fraudulent user accounts. Though they were just a fraction of the company’s 425 million overall accounts, they represented a significant potential fraud risk.

Next to Indonesia, the Philippines is perhaps the most exciting emerging market for fintech investment in Southeast Asia right now. Like Indonesia, the Philippines is an island archipelago nation with a large unbanked population – 47% of the adult population – and geography that makes physical bank branches impractical in many cases. The Covid-19 pandemic has meanwhile accelerated digitization of financial services in the Philippines, a trend that looks to be irreversible. All these factors have converged to facilitate rising investment in the country’s fintech sector, with several key big-ticket deals already closed just a month into 2022.

Across Asia, new ground is being covered daily in product personalization by fintech disruptors. Superapps like China's Alipay and India's Paytm are delivering hyper-personalised offerings that can specifically target their customers’ ever-changing needs. Digital finance players are using data to meet unique customer challenges and create seamless, omnichannel experiences, taking a lesson from E-commerce platforms that have introduced live streaming of unique products and continued to put a heavy emphasis on personal discovery and curation. However you look at it, consumer data is on a new playing field.

The Philippines is accelerating digitization of payments, both domestically and cross-border, in line with a goal of the country’s central bank (BSP) for 50% of retail payments to be cashless by 2023. One of the most important new developments in this space is the link-up between the respective real-time and QR  payments systems of the Philippines and Singapore.

Australia's long buy now, pay later (BNPL) honeymoon is winding down at last. One of the reasons BNPL has been so lucrative in Australia is that the platforms have not yet been constrained in the way credit cards are. However, for consumers and the overall financial services market, Australia’s imminent BNPL regulation is for the best. Far from innovation killing, regulation should compel BNPL platforms to address problem areas in their business model and ultimately make it more sustainable.

The buy now, pay later (BNPL) craze is sweeping Asia Pacific, growing briskly in markets from Australia to Indonesia. Like many other segments of fintech, BNPL is present in Taiwan, but the situation is a bit different from elsewhere. Major online retailers in Taiwan have offered interest-free installment payments for years, but typically in cooperation with major banks, which are authorized lenders. Dedicated BNPL platforms are another story.

Compared to many of its neighbors, Thailand has been digitizing its financial sector at a slower pace. Southeast Asia's second-largest economy has no digital banks – not even any framework for digital lenders – and until recently, no fintech unicorns. Ant Group-backed Ascend Money is Thailand’s first.

It was only a matter of time before buy, now pay later (BNPL) caught fire in India. All of the necessary elements are in place, from high internet connectivity and low credit card penetration to booming fintech investment and strong demand for alternative digital-first credit. A flurry of deals in recent months signify BNPL’s ascendancy on the subcontinent.

The delay of Kakao Pay’s US$1.3 billion IPO signifies a toughening regulatory landscape for the company and fintech overall in South Korea. For years, Kakao's fintech business in South Korea grew largely unfettered. Neither incumbents nor digital competitors – there were very few – posed a serious challenge to the firm, while regulators seemed content to take a relatively hands-off approach to its digital finance business. That’s all over now. What remains to be seen is whether this is a bump in the road or a harbinger of a rough ride to come.

In recent years, Asian countries have begun experimenting with instant cross-border payments on alternate payment rails, as covered in depth in a recent white paper by Kapronasia and ACI Worldwide. The idea is to enable instant, affordable and transparent payment flows using state-of-the-art digital technology. While much of the activity has been in Southeast Asia, India is an important player in this space as well given the prominence of its United Payments Interface (UPI) platform. The advent of the link-up between Singapore’s PayNow and UPI – slated to go live by July 2022 – marks an important step forward for real-time cross-border payments in the region.

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