Japan is a well-established laggard when it comes to cashless payments in East Asia. South Korea’s cashless payments ratio is an astonishing 94%; China’s is only a slightly less astonishing 83%; Singapore’s is 60% and Japan’s is much lower at 32.5%, according to data compiled by the Payments Japan Association and the Japan Consumer Credit Association. That said, Japan is still on target to reach its modest target of 40% cashless payments by 2025, and could gradually increase the ratio in the following years.
Buy now, pay later (BNPL) is not new to Taiwan. Incumbent banks have offered the service for years through credit cards on certain e-commerce platforms. Instead of paying for a purchase in one go, the buyer chooses 3, 6, 9 or 12 months of interest-free installment payments. Because the banks already are authorized lenders, there is no regulatory problem. Yet in recent years, dedicated BNPL platforms have entered the Taiwan market and begun offering similar services – though they do not call them “lending” or “credit.” They will not be able to operate in this regulatory gray area much longer.
U.S. payments giant Stripe has had its eye on the Asia-Pacific region for a long time, both mature markets like Japan and Australia, and emerging economies in Southeast Asia. It sees enormous potential in the region, despite the intense competition in the payments segments there. However, the global tech slump may force the company to slow the speed of its expansion as it works to cut costs. Earlier this year, Stripe’s US$95 billion valuation reportedly fell 28% after an internal recalculation. Then came the layoffs.
BNPL, or buy now pay later, is a type of payment option that allows customers to purchase items now and pay for them later in installments. This type of payment option has been gaining popularity in recent years, especially among younger shoppers. In fact, a recent study showed that BNPL usage has increased by 400% among millennials in the past two years.
BNPL first emerged in Asia in 2014 and has since become extremely popular in countries like China, South Korea, and Singapore. In China, for example, the BNPL market is expected to grow from $30 billion in 2020 to $750 billion by 2025. It could be argued that Australia was the epicentre of BNPL in Asia with such previous market leaders including Afterpay and Zip. So, what is driving this massive growth? Let's take a closer look at BNPL in Asia and how it works.
A commentary in collaboration with Banking Circle.
Cross-border payments are increasingly characterized by a dynamic and challenging market environment. On the one hand, the market is booming and expected to reach US$156 trillion this year. On the other, traditional international correspondent banking networks are shrinking at the same time that alternative rails that execute payments in real time are increasingly common. Thus, financial institutions (FIs) have more choice than ever, but being able to connect seamlessly to all the rails is not straightforward.
China’s largest ever tech crackdown has failed to dethrone Alipay and WeChat Pay from their dominance of the country’s fintech sector, even if it has reduced their profitability. For better or worse, the duopoly seems to have staying power, especially in payments, the stickiness of the respective super apps evident. However, there has long been a line of thinking that payments interoperability and the digital renminbi together will pose a threat to the duopoly. Following recent comments by a senior People’s Bank of China (PBoC) official about the need to standardize QR codes, there is renewed speculation that the payments hegemony of China’s fintech juggernauts could be waning.
A commentary in collaboration with Banking Circle.
Cross-border payments in Asia Pacific have made significant strides in recent years, buoyed by strong economic growth and steady digitization of financial services. Estimated by McKinsey & Co. to have grown at 6% annually from 2011-2019, the region’s cross-border payments account for an increasingly large share of a global market expected to reach US$156 trillion globally this year.
Singapore-based B2B payments firm Thunes is stepping up its global expansion. Following its securing of a major payment institution license in France in late 2021, Thunes has continued to grow its global footprint. This has included partnering with Alipay, broad expansion in Greater China and establishing operations in Saudi Arabia.
Southeast Asian countries have for several years been interested in establishing a regional cross-border payments system. Full payments interoperability could be possible in Southeast Asia as early as November 2022, Fitch Solutions Risk and Industry Research said in a recent research note, citing comments made by Southeast Asian central bankers in July. Yet if we take a closer look, we find that the linkages are predominantly bilateral and there are still some kinks to be ironed out before a truly multilateral system of real-time retail payment rails can be established.
We remember a time, before China’s tech crackdown, when Ant Group seemed keen on building its own cross-border payments ecosystem in Southeast Asia. The Chinese fintech giant’s shopping spree took it to nearly every Asean country, while it has also rolled out wholly-owned digital banks in the Asian financial centers of Hong Kong and Singapore. Then, as now, the question was always how Ant could connect the disparate components of its non-mainland China ecosystem. If it cannot, the whole will never amount to a sum greater than the individual parts.
It has been a long time since we heard anything from Dana, the Indonesian Ant Group-backed e-wallet. In the past few years as many big Asian tech firms have invested in incumbent Indonesian banks, intending to refashion them as digital lenders, standalone e-wallets, lacking banking licenses, have been at a disadvantage. Yet Dana may be able to carve out a niche within the ecosystem of Alibaba and the local conglomerate Sinar Mas following the purchase by Lazada of US$304.5 million worth of its shares from existing shareholder Emtek Group and its receipt of a fresh US$250 million investment from Sinar Mas.
Can you think of any Western fintech firms that are dominant in Asia Pacific? Somewhat dominant? Neither can we. That may be because the region has no shortage of homegrown fintech options, especially in the ultra-competitive payments segment. That is not deterring Stripe though. As one of the most valuable startups in history, the U.S. payments giant thinks big, and sees significant market opportunities across the APAC region, including through strategic partnerships.
Looking at the recent earnings statement of Australia’s Zip, we have to give the company credit for being able to put a positive spin on a troubled story. As a buy now, pay later (BNPL) firm that overextended itself, Zip now faces double trouble: a problematic business model and resources that are stretched too thin. But the fourth fiscal quarter earnings statement (April to June) highlights Zip’s revenue rising 27% year-on-year to AU$160.1 million and a 20% increase in transaction volume. Losses, however, represented 2.7% of the value of transactions.
We would say that the gravy train has been derailed for Australia’s cash-incinerating buy now, pay later (BNPL) firms, but they may not be exactly right. After all, “gravy train” implies making easy money and most of these companies never made money in the first place – if our key metric is profitability. The problems for these firms are manifest, from intense competition – and especially the arrival of deep-pocketed incumbents and tech firms to the market – to looming regulation and widening losses.