Background
A Swiss provider of cutting-edge front to back-office banking systems was looking to expand their footprint in the Asia Pacific region and more specifically in Greater China. Their sales team was based in Singapore and had yet to expand into North Asia and approached Kapronasia for our help.
Solution
Kapronasia first worked closely with the client to understand who their typical target customers are. With this information, we worked to segment the market and identify potential prospects and set-up a multi-city roadshow for the client to get in front of potential customers in the financial services industry and be able to present their value proposition. Kapronasia also supported the client with language and cultural facilitation to ensure their message to potential customers was clear.
Result
The roadshow organized by Kapronasia took the client to cities across Singapore, Mainland China, Taiwan and Hong Kong to meet with 10+ potential prospects and partners, all of which were new to the client. A number of the meetings were very positive and the client had a number of follow-up workshops and was included in the RFP process for one large multi-national bank.