A large American software supplier wanted to increase its sales of information systems software to banks in Taiwan, but was unsure of how to boost its sales pipeline. It also wanted to build more brand awareness in Asia.
Kapronasia conducted extensive research on key topics of interest for Taiwanese banks, summing up the best way to approach potential customers. Kapronasia also set up a PR event, putting the client in touch with 20 key decision-makers from Taiwan’s top banks.
The client maintained relationships with 10+ of the decision-makers, and now enjoy having more customers approaching them instead of the other way around.