Background
A heavily trafficked investment web portal in the US was looking to come to China and needed to understand the market potential as well as potential partners that they could work with to establish a foothold in the market.
Solution
After understanding the client’s key customer base and partner criteria, Kapronasia researched the market and then worked with the client to define an entry / business strategy including:
- Company structure
- Product Strategy
- Marketing Strategy
- Partnering Strategy
Result
The client was able to short cut the often laborious process of selecting potential partners by utilizing the research and strategy recommendations from Kapronasia and used the shortlisted partner profiles to select and negotiate with a preferred partner.
