Background

A heavily trafficked web portal in the US was looking to come to China and needed to understand the market potential as well as potential partners that they could work with to establish a foothold in the market.

Solution

Understand the client’s key customer base and partner criteria and then after a market survey, worked with the client to identify potential partners and the correct business strategies including:

• Company structure
• Product Strategy
• Marketing Strategy

Result

Client was able to short cut the often laborious process of selecting potential partners by utilising the  research and strategy recommendations from Kapronasia and is now using the shortlisted partner profiles to select and negotiate with a preferred partner.