Background

A multi-national bank with a regional HQ in Singapore needed to understand which countries presented the best opportunity for their new finance products across Asia. They contracted Kapronasia to help them conduct an in-depth market assessment and create a comprehensive strategy to take advantage of the opportunity.

Solution

A three phase project. Phase one looked at the overall Asia market opportunity across 10+ countries. Phase two looked at individual country opportunities uncovered through face-to-face interviews with customers and partners. Phase three brought all that information together into a comprehensive strategy for the client.

Result

Results were presented to the client in terms of recommendations on country focus for future business development efforts and these recommendations are being implemented.