Although influences like lucky numbers and family advice still impact some decision making, the reality is that most investment decisions today are made on the basis of solid indicators like company fundamentals and straight-forward economics.  However, even with this knowledge, Chinese investors still invest in a market that they clearly view as overvalued.

The study found that 70% of investors believe that the market is experiencing a bubble, yet more than 67% plan on investing more in the stock market within the next year.

Laura Mitchelson from Amber said of the study:  "In China, investment choices for the average individual are limited. Real estate is one option and investment there has grown tremendously but the relatively high entry cost makes it difficult for many.  Investors know that the stock market is overvalued. The question is whether they believe the exuberance will continue.  This research shows the answer to be 'yes' and most people plan to invest more."

We conducted the study in November 2007 across the cities of Beijing, Shanghai, Guangzhou, Chengdu, Hangzhou and Nanjing and it is one of the first statistically relevant analyses to explore the behavior of investors on the Shanghai A-share market. 

Based on interviews with over 600 investors, the report takes an in-depth look at who the investors are, what they know, their investment behavior and what they expect in the future.  The report answers questions such as percentage of income invested in the market, motivations for buying or selling a particular stock, and what external factors influence decisions.

Find out more about the study here.